Small Business Marketing – 6 Tips For Building a Social Media Resume

Social media, a way to communicate, share, educate and build relationships with people from all over the world. Catching up with old friends, sharing old and new memories — seems so simple and free. But what about when you are seeking employment? Do your profiles become your resume?A time not so long ago, when seeking employment we would ask our friends and family to keep their eyes and ears open for a job that might interest us or peruse the classifieds looking for a job that our resume matched and would send it out.With the unemployment rising and more and more people seeking work, the strategy has changed a bit. While we still ask friends and family, there is an entirely new resource available. Social Media! Post on LinkedIn, Twitter, Facebook, FriendFeed, etc that you are looking for work and instead of sending out a resume via snail mail, fax or email you post a link to your LinkedIn.LinkedIn is one the best resources for posting their bio/resume and getting people to take a look as they are already on the page and do not have to open another page to view. Twitter is quickly becoming a leader in job leads and referrals for positions. Building relationships in social media allows for you to get to know someone at first by their skill set, interests and who they work for. This information is key when you are seeking a job as it is much easier to put out a tweet or DM that you are looking than it is to go through a long job search the traditional way.6 Tips for Building A Social Media Resume:1. Complete Profiles. Fill out profile completely and as comprehensive as possible. Be honest and genuine. Be first to say as opposed to a potential employer finding something first. You never know who knows who from previous employment.2. Exploit Skill Set. Build relationships by sharing information that highlights your skill set. This is not a sales pitch to get hired. If you are a graphic designer with graphic design agency experience, it is beneficial to share articles on designing logos, corporate brochures and showing brochure design samples.3. Monitor Posts. When was the last time you looked at your string of tweets or posts? Chatting with friends is great and there is nothing wrong showing that you are able to engage people however a potential employer seeing a conversation as opposed to your blog post or sharing other posts does not give them a feel for your professional side.4. Think before you Post. We all have bad days and are not always satisfied with our job but repeatedly bashing them is a red flag to potential employers. Employers do not want to hire someone who complains over and over about their previous employer.5. Monitor Pictures. Be consistent in your profile photos. Not every photo needs to be the same but if your hair is blonde in some and dark brown in others it shows that you may not be keeping up with that profile. The other is Facebook. I am not saying to remove party pics, no, remove the pics that you would not wish for an employer to see (ie. hovering over the toilet after a rough night).6. Update Regularly. This lets people know that you are still out there and employable and also lets the employer see that you are a self starter who engages people. Once you are gainfully employed don’t be a stranger — continue to be around.The way that we are going about seeking employment has changed over the past 2 years. It is more so about who you know and by taking a minute or two to look at our profiles and how people perceive us goes a long way.Reversing it, as a business owner, you need to monitor the company profile as well as what is being said about you out there. Social media profiles contain a lot of information and a search of the company can showcase previous employees who may have not have had a very positive experience and wrote all about it. There is nothing you can do as once it is on the internet it is there to stay but you can be proactive and diminish the negativity by first knowing.Social media has opened so many doors to communication and continues to change. Undoubtedly, social media marketing is impacting how we communicate and establish our niche.

Franchise Agreements, Governing Law and Jurisdiction Issues

In franchising franchisors can end up spending huge monies on attorney fees and worse off find them selves simultaneously fighting legal battles in multiple jurisdictions over often frivolous lawsuits brought on by non-performing franchisees and their professional parasites.After watching other franchisors become legally embattled it became apparent to me that our company needed a hedge in this issue. Although we never had this problem I witnessed other franchise get off their game and lose focus on the market and their companies. So, I decided to add this clause to our franchise agreements;


7. MISCELLANEOUS7.1 Governing LawThis Agreement has been accepted and made in the State of ________, United States and all rights hereunder will be governed by and interpreted under the internal laws (and not the law of conflict of laws) of the State of Arizona.7.3 WaiverA waiver of any default or breach of any provision, term, covenant, or condition of this
Franchise Agreement will not be a waiver of any subsequent breach of the same or any
other provision, term, covenant, or condition.Any waiver of any provision of this Agreement must be set forth in writing and signed by the party granting the waiver. Any waiver Franchisor grants will not prejudice any other rights Franchisor may have, and will be subject to Franchisor’s continuing review. Franchisor may revoke any waiver, in its sole discretion, at any time and for any reason, effective upon delivery to Franchisee of ten (10) days prior written notice of revocation.By written notice, Franchisor unilaterally may waive any obligation of Franchisee, their principals, or the guarantors.


Our consent, whenever required, may be arbitrarily withheld if Franchisee are in default under this Franchise Agreement.——— ———— ———–If you are a franchisor perhaps you should run this by your attorney [professional over billing parasite-opinion] to see if such a concept would be right for you. Often these clauses are not allowed in many jurisdictions, but if you’re a dealing with International Interests or regions in country where such clauses are allowed it might be something to ask your lawyer about, who knows? Consider all this in 2006.

Should You Employ In House Telemarketers or Use an Outbound Telemarketing Agency?

Even for larger companies with dedicated sales teams this is a valid question: should you use your own telemarketers or turn to a specialist outbound telemarketing agency?For many companies, there are three compelling reasons to outsource your telemarketing:1) Focus2) Capabilities3) CostThis article examines these three reasons and suggests why, in many cases, it makes more sense to use the services of an external telemarketing agency for business-to-business telemarketing campaigns.1) FocusFirstly, a strong reason for using an external telemarketing company is that they will focus on the task of generating leads for your business. Many companies, when using an internal resource, will hand this over to either an admin person or expect telemarketing to be done as an extension of their role.But, let’s be honest about what really happens in most businesses: they find something else to do.Unlike an external company, which employs people to make outbound telemarketing calls day-in, day-out, your employees have other duties to perform. And, believe me, they will find anything else to do rather than telemarketing. The same goes for if you choose to hire your own people “just to cold call”. After a few months, I guarantee, they will be doing something (anything) else rather than telemarketing.


Using a telemarketing agency means that you have a resource focused on telemarketing for your business and you ensure a continual effort to generate leads, not the reluctant, ad-hoc approach you will get form your own people.2) CapabilitiesHand-in-hand with the issue of focus is that of capabilities. By outsourcing telemarketing you will access people who are far better at telemarketing that your own people. Even if you have dedicated sales people they often won’t match a seasoned telemarketer when it comes to making outbound calls.External telemarketing agencies also bring capabilities around data acquisition, segmentation, key message and “pitch” development which your own people will lack.Think about it; a good telemarketer will pitch around 100 prospects in a week. Given that the best telemarketers have been in the game for at least 10 years, that’s over 50,000 pitches. That’s a level of telemarketing experience you will never get it from an in-house employee.3) CostFinally, another reason for many companies to consider using a telemarketing agency is cost.When comparing using your people, or even yourself as the owner of a small business, against the cost of a telemarketing company, the costs are pretty compelling.Telemarketing agencies charge, on average around £250 per day for a telemarketer. That’s attractive even when you compare it against the cost of your sales people. But when you consider the cost of them not being in front of prospects and actually closing, the cost justification stacks up in favour of outsourcing.


When comparing an external telemarketing company against an admin person making “a few cold calls” the costs need a little more study but they still make sense. Usually, the best approach is to consider two factors: a) the cost per lead and b) the opportunity cost.When looking at the former, external telemarketing agencies, which are always more efficient, typically wins. In addition, when you think about the opportunity cost of not getting new leads into your pipeline and the resulting lost new business growth, it’s usually obvious that using a telemarketing company is the best investment.So, in summary, when thinking about whether to use your own people or external telemarketers, consider the total picture of how much focused your own people will be, how good they will be, and what is the real return on their costs.We believe that, taking all these elements into account, an outbound telemarketing agency is the most attractive route for many businesses.

Start Your Italian Vacation With Roman Art History

You have chosen to go to Italy for your vacation this year, to find that ancient Rome which is said to assert, even these days, its influence in all areas of our cultural, intellectual, and technical life. In a sense, you are delving into your individual roots, even in the event you also plan to check out the contemporary scene, the shops, the restaurants, the bustling cities. You are individual experiences at home have prepared you for an appreciation of the modern, but are you prepared to appreciate the historic civilization of Rome, the artifacts which are left of the empire and that stand out as visible reminders of bygone times? In the event you wish to fully appreciate that past, prior to you go, take a little time out of your hectic schedule to study Roman art history, Roman painting, Roman sculpture, Roman architecture, in order that once you stand just before it, its speaks to you as it spoke to individuals Romans long ago at the dawn of Western man.


As soon as you open a book on Roman art history, you will find that the Romans have been lovers of Greek art. Outstanding in literature, poetry, history, philosophy, the Romans seemed to let their fascination with Greek art dominate their entire outlook on art, so significantly to ensure that numerous art historians fail to see something that clearly sets Roman art off from Greek art. To some extent, this is true. The Romans imported Greek art from every age of Greek art, from the Archaic, Classical, and Hellenistic periods. Not only did they import these styles, but they also imported Greek artists to produce new operates for Rome. Roman writers on art in individuals times hardly wrote something on Roman art, but they wrote copiously on Greek art, lauding it as the height of artistic endeavor. So fascinated have been they by the Greeks, the Romans did not even record the names of their individual artists, yet the art criticism from people times lavish praises on the Greeks: Phidias, Praxiteles, Polyclitus and other famous Greek artists. Entranced by the Greeks?who would not be?the Romans had been without question, artistic imitators of the Greeks.You may well do well when preparing for your vacation to Italy to give some consideration to Greek art history, seeing how influential the art of Greece was in Roman art history. Perhaps, if you’re going primarily to witness the artistic tradition of the West, you may do just too to very first visit Greece, Athens, in order to obtain a full sense of the origins of Western art.In the event you have time only for Rome, you will still be exposed to the Greeks styles expressed through the vision of historical Rome. Your reading in Roman art history will also help you distinguish individuals contributions that happen to be distinctively Roman?yes, they did expand on Greek art, creating a specifically Roman expression. The Romans had been not able to totally eliminate their personal unique history from their operates. The influence of their Etruscan forefathers emerges in a lot of the sculpture and architecture of the later Roman period. Read a history on Roman art and learn far more on what distinguishes Roman art from Greek art. Once you stand previous to the temple of Sibyl in Tivoli, outside the Sanctuary of Fortuna Primigenia, inside the Colosseum, inside Pantheon of Rome, you will see much more than architecture; you will see historical Rome.